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Funding Road Trip
FountainBlue designed its Funding Road Trip to prepare early-stage, funding-bound, Silicon-Valley based clean energy, high tech and life science companies for their pitch to investors. We do this through a series of three workshops, conducted on the first Friday of each month for three consecutive months, once in the spring and once in the fall. 

 The first workshop in the series was launched on March 2008 and helped the workshop participants to define ‘Your Positioning’ and covered your company’s position, the market opportunity and your position in the market. The second workshop, held on April 2008, focused on ‘Your Pitch’ to investors, and included both a detail presentation of the elements of a PowerPoint pitch and a dry run where entrepreneurs pitch to each other in a safe environment. The third workshop, ‘The Meeting’, was held in May 2008, and gave pointers on how to get meetings with investors and how to make a pitch to investors facilitates between qualified entrepreneurs and strategic investors. The invitation-only third workshop facilitated meetings between former workshop participants and actual potential investors who serve as judges. The series will repeat in the fall, on the mornings of September 5, October 3 and November 7.

Early-Stage, Funding-Bound

Clean Energy, High Tech and Life Science

Entrepreneurs and Intrapreneurs

are cordially invited to

FountainBlue’s Funding Road Trip

scheduled for

Friday, September 5,

8:30 a.m. – 1:00 p.m.

at Cooley Godward Kronish, LLP

3175 Hanover Street in Palo Alto.

Register for $80-90 for 2 entrepreneurs at

https://secure.thriva.com/Reg/Form.aspx?IDTD=1007596&IDRPH=1059087

by Thursday, September 4 at noon.

 

FountainBlue is pleased by the great success of our first Funding Road Trip Series, and delighted to continue its three-month, funding preparation workshop for high tech, clean energy and life science entrepreneurs within Silicon Valley. Our workshop series is designed to help entrepreneurs think through their company’s offerings as well as the market opportunity, and then communicate that opportunity succinctly and compellingly to strategic investors.

 

Working in with partnership with fellow entrepreneurs in similar, non-competing spaces, participating entrepreneurs will have the opportunity to learn best practices and immediately apply these learnings to their own companies. Whether the entrepreneur is a serial entrepreneur, or someone who may be considering a future opportunity, everyone is sure to benefit from the information presented, the connections made and the peer-to-peer knowledge shared.

 

Agenda for the ‘Your Positioning’ Workshop:

8:30    Networking and Registration

 

9:00    Welcomes, Thank Yous and Introductions

 

9:15    Top Ten Mistakes in Business Plans

Your business plan is the most important document you'll write as an entrepreneur. It can be the ticket to funding, and interest from potential clients and partners. Learn what NOT to do so you can develop a hard-hitting, compelling business case for your company.

 

10:00  Break

 

10:15 The Positioning         

Before you can pitch your company to raise funds or attract strategic partners and alliances, you've got to perfect your positioning. This session will provide you with a systematic approach to help you better determine your all important market definition and value propositions. This program features a hard-copy, walk-away tool that helps define these for a technology based start-up company.  Participants will be taught how to use this tool which is based on a case-study example of a real startup

 

11:45  Lunch Break and Networking

 

12:15  Do It Yourself Customer Research, featuring Dave Kaplow, The FactPoint Group.

Walk away with five powerful and practical techniques from market research pros to validate your customers’ real pain points and the value of your painkiller.

 

12:45  Workshop Debrief Session, with Feedback Given and Homework Assigned

 

1:00   Adjourn and Networking


 
Testimonials About the Series


 I found Bill Joos’ presentations for FountainBlue’s Funding Road Trip Series to be candid, engaging, and full of specific and practical advice which I’ve integrated into my presentation approach. I highly recommend the series to fellow entrepreneurs!

Thanks to FountainBlue for organizing the Funding Road Trip workshops. We really appreciate our instructor Bill Joos' fabulous speech and conversation, Cooley's support and nice arrangement, and valuable input from our judges and peer entrepreneurs.  It was a great  opportunity to learn and practice!

What a fantastic event series! Bob and I learned so much and also had a great time working with the two of you. Being east coasters, Bob and I marveled at the talent displayed during the time that we all spent together. Nowhere else in the world could you enjoy this kind of event with such an insightful instructor and these kinds of people present.

A first-rate series.  I would promote it to anybody who thinks they have a good idea for a business because at the end they will really know if they have a good idea for a business. It is exactly the combination of coaching (from Bill Joos), interaction with investors and general networking that people like me, with nary a business plan and an excitement to do something new and interesting, need to have in order to turn these emphemera into products, customers and cashflow.

Register Now!

Bill Joos, Principal, Go To Market Consulting
About Our Facilitator

Bill Joos is the principal of "Go To Market Consulting", based in Palo Alto, CA. He works with early stage startups, venture capital firms and their portfolio clients. Most recently he spent 6 years as the VP of Entrepreneur Development at Garage Technology Ventures, an early stage venture capital firm that he co-founded along with Guy Kawasaki. His reputation at Garage was that he provided their clients with effective, hands-on, action-oriented strategic and tactical mentoring and coaching. Bill has worked with literally hundreds of early-to-mid stage startups and helped them polish and clarify their messages and refine their fund-raising and customer presentations; but his contributions to them extended well beyond being a "Pitch Doctor". He has mentored and coached them in go to market strategies, revenue and pricing optimization, business alliances, business development, partnerships, and marketing. Over 15,000 entrepreneurs worldwide have attended conferences where Bill has been a featured keynote speaker on various entrepreneurial topics. He has held sales and marketing positions with a variety of companies, including IBM and as a VP of the software division of Apple Computer.
We welcome your questions or comments about our next upcoming event and about our series. Send any inquiries to info@fountainblue.biz.

We are grateful to the sponsors of our series, and urge you to consider their services.
Cooley Godward Kronish LLP
TriNet
Copyright 2006-2008, all rights reserved.
For more information, contact us at
info@FountainBlue.biz
.